Do you lose peoples' interest?

When it comes to running a business forum, organisers are faced with a common concern: How do you help participants stay focused and engaged so they understand and connect with the outcomes you want them to achieve?

If you’re a participant, it can be hard to stay the distance with an over-crowded agenda. After multiple presenters, interminably long days of keynotes and PowerPoint and shifting in your seat…you switch off.

In fact some people switch off before lunch on day one. It can feel like an endurance test. Your mind wanders; your energy ebbs. Come the break and your main focus is eating the typically unhealthy, high sugar morning or afternoon tea.

Your level of focus? Zero. Elvis has left the building.

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